Since 2016, the Melbourne real estate industry has become more reliant on technology than ever before. Industries traditionally focused on building relationships can feel out of place as technology advances rapidly. However, just because an industry is “people-focused” does not mean it should be left behind, especially in an increasingly competitive industry. Technology can make the industry better by improving the performance of agents and agencies in these ways:
Better Melbourne Real Estate Valuations
As technology advances, agents rely more on data than ever before to help them determine a property’s selling price. An agent in the field is still very good at estimating a property’s worth, but new tools like AI are giving agents even more data.
As the capability to access data only increases over time, so will the accuracy of how a property might sell based on real-time marketing fluctuations. Thus, real estate agents must understand how to market a property based on the level of interest it is likely to attract customers, and using tools that can assist them will help going forward.
You can also integrate your CRM with data providers to get accurate valuation estimates without leaving a single platform.
Effective Digital Marketing
Interested homeowners have always needed to view properties in person through home openings or viewings, but recent years have resulted in a new way to tour real estate. Virtual reality and 3D tours give you a real feel for a property without needing to visit in person. This is especially important for investors willing to purchase a property without ever setting foot in it.
As this technology improves and more people know about it, there will likely be more avenues to get people to view a property.
We’ve all seen how well Facebook and Google are at finding customers for advertisers. They built their business on analysing data and matching buyers with sellers. As AI continues to grow and more powerful machines become more prevalent, these platforms and others will be able to provide incredibly targeted ads to customers.
In the same vein, enhanced marketing tools that integrate with your real estate CRM can help you generate higher-quality leads at more affordable costs.
Removing Redundant Tasks
A lot of what an agent does daily involves building relationships and working directly and indirectly with people.
Simultaneously, there are a lot of small repetitive tasks that can be eliminated. These include completing paperwork with smart apps and getting rid of paper files, which are just some scenarios about how technology is already improving many agents’ work lives and relationships.
Having access to the data you need virtually anytime and anywhere will help real estate agents make smarter, more strategic choices within their business daily. Any repetitive task that does not require a person to do it physically can potentially be replaced with more efficient automation and technology. These free agents focus on the big picture items that have the most impact and generate the most revenue concerning Melbourne real estate, like building customer relationships.
Conclusion
Breathe new life into your Melbourne real estate business with help from Maria Harris! I’ll generate captivating online copies that generate leads and improve sales. Contact me now through my website, and let’s get to know each other!